In any organization, leaders are responsible for setting the tone and ensuring it reflects the firm’s mission, values, and brand. At Rehmann, our people‑first culture makes connection essential. Demonstrating genuine care for our associates is a foundational part of the tone I strive to set.
When it comes to tone, knowing your audience is critical. If I talk about driving top‑line growth at a town hall, an associate whose role does not directly influence that outcome may not see how they can contribute. The messaging must include examples for all levels. Leaders must adjust both tone and message depending on the audience so everyone clearly understands their role in the firm’s success. Leaders also need to recognize there are times when another voice may be better suited to deliver a particular message.
The CEO sets the tone but also helps ensure it is delivered consistently throughout the organization. When associates know their manager has a direct line to leadership, and sees that reflected by them consistently reinforcing the tone from the top, it creates alignment and connection across the firm. It also adds an additional layer of trust when associates know everyone is hearing the same messaging and moving in the same direction.
Another key piece of tone is flexibility. People will respond differently to the same message depending on the tone used. Finding the right balance takes reflection and, often, trial and error. The best leaders are continuous learners. They test approaches, learn from the results, and adapt. Leaders must regularly assess whether their communications are resonating. When they are not, it is time to course‑correct, perhaps through a follow‑up conversation or reinforcement in a firmwide communication.
Our profession is changing at an unprecedented pace, and a confident and steady tone helps associates feel grounded. People are always watching and listening. Leaders must remain aware and intentional: planning ahead, understanding what associates are feeling, setting clear goals, and preparing thoughtfully for each audience they address.
