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About Us

Holly F. Shier

Chief Marketing Officer

Troy, MI

Michigan State University
BA, advertising

Association for Accounting Marketing

Current Role

Holly is Rehmann’s director of marketing. Since joining the Firm in 2012, Holly has positively supported the Firm’s vision to be THE Firm of choice for clients and associates. Holly and her talented team collaborate with leadership to skillfully craft and execute the marketing strategy for the Firm. The team provides world-class service and has won many awards from the Association for Accounting Marketing. Holly and her team are responsible for:

  • Brand management and strategy
  • Developing go-to-market strategies that drive growth for the Firm
  • Creating effective programs, events and thought leadership that provide added value for our clients
  • Supporting the development of industries and niches that allow us to better serve our clients
  • Envisioning and implementing plans for public relations, advertising, voice-of-the-client programs, digital and web presence, and demand generation

Service Areas

  • Brand strategy
  • Go-to-market conceptualization and implementation
  • Advertising and public relations


Holly has close to 20 years of B2B and professional services marketing experience, including serving as interim president of the Michigan chapter of the Association for Accounting Marketing, and prior experience at two top 15 accounting firms. Holly has been an integral member of teams supporting brand and name transitions, business combinations and team restructurings. Holly is passionate about developing a world-class team and creating growth opportunities for the Firm.

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