FINRA's BrokerCheck

Lansing's own Dick Henderson

BWD Magazine, Spring 2013

Here’s another important business insight, courtesy Tony Curtis and Dick Henderson.

Big business wearing big britches? Look forward to developing niches.

Established businesses have sophisticated competitors, many of whom are international, so thinking globally is a key factor to success for companies of this size.

Curtis said that what separates an established business from a small business is the ability to identify their niches and then capitalize on them. Not sure about your niche? Consider the unique skills or industry experience you have that makes customers loyal to your business; that’s likely to be where your niches lie.

Henderson concurred and made another suggestion: keep your ears open. “Keeping a conversation flowing with your customers will enable you to make any necessary improvements as well as assess their needs for the future,” he said. “It’ll help you maintain a fresh, marketable product. Make sure you’re always staying in touch with who your customers are.”

Starting, growing or maintaining a business takes plenty of time and reflection. Luckily with the many resources available, the process can be a lot less daunting for you and your employees.

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