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Rehmann names Holly Shier chief marketing officer

Rehmann has promoted Holly Shier to principal and chief marketing officer (CMO). As CMO, Shier will lead marketing and communications strategy, brand development, and driving growth through go-to-market strategies.

Since joining the firm in 2012, Shier and her award-winning team have collaborated with leadership to skillfully craft and execute the marketing strategy for the firm. Shier is an integral member of several committees supporting the firm’s Women’s Initiative Network, business combinations, and the firm’s industry approach.

"Holly is a proven leader who has fueled creativity spearheading Rehmann's marketing efforts over the years,” said Stacie Kwaiser, Rehmann’s chief operating officer. “I am confident that she will continue to develop innovative strategies that create awareness and communicate the transformative value Rehmann brings to our clients.”

Shier received her bachelor’s in advertising from Michigan State University, is the current president for the American Marketing Association Detroit Chapter and is a member of the Association for Accounting Marketing.